CELEBRITY: Dinah Shore Sings ‘See the U.S.A in Your Chevrolet’ DESCRIPTION: In 1951, Chevrolet signed a deal to sponsor The Dinah Shore Show on NBC, during the height of her career as one of America’s most popular singers and television personalities. At the end of each show, the charming, sultry-voiced Shore serenaded her audience with “See the U.S.A. in your Chevrolet” from the driver’s seat of a sleek, brand new Chevrolet. | The Fabulous Fifties
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1959 Chevrolet Impala Convertible Commercial With actress Dinah Shore Dinah Shore was one of the first television celebrities whose name became synonymous with a product — and not just any product. For Dinah Shore was perhaps the one person in the 1950s and early 1960s most responsible for putting Chevrolet automobiles in the driveways and garages of millions of Americans. In doing so she became the “queen of General Motors” in its heyday — a super-salesperson and more. For in this role, Dinah S
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