Discover what parity products are, how they work in competitive markets, and examples like smartphones that highlight differences and competitive strategies.

Is your product a high-end offering or are you a bargain brand? Do you sell to women or men? Is your warranty a major selling point? These are examples of ways companies position their products or ...

When businesses give autonomy and power to each of their divisions and departments, the result is differentiation, in which each section develops its own cultures and methods. When a company brings ...