A practical approach for tying earned media to search behavior, downstream conversions, and visibility in AI-generated ...

We all know the imperative of measurement. There is the old management adage that “you can’t manage what you don’t measure.” And then there is the loftier Peter Drucker quote: “If you can’t measure it ...

Miami, Nov. 06, 2025 (GLOBE NEWSWIRE) -- Muck Rack, the leading public relations software powered by intuitive technology, has released its 2025 State of PR Measurement Report, revealing how AI and ...

Every PR campaign should have clear KPIs that help gauge your campaign’s success and are aligned with your business objectives. Allyson Hugley, President of Measurement and Analytics at Weber ...

You’ve been working diligently on your public relations campaign, implementing various tactics to reach your key audiences and drive specific actions (buy, visit, like). You’ve pivoted to stay ...

Volume 6 of the PR Measurement Guidebook delivers new ideas for measuring the impact of public relations efforts. The publication is intended to help users: measure social media; use metrics to ...

For years, earned media has occupied a peculiar position in the marketing ecosystem: Widely regarded for its credibility and influence, yet rarely equipped with the measurement infrastructure now ...

Richard Bagnall called for an end to the use of AVEs (Advertising Value Equivalents) as a measurement of PR success in Asia, labelling them a “bullshit metric” that the rest of the world has already ...

Get key insights on public relations, agency management, SEO, and success measurement. Discover essential takeaways to enhance your PR program. Staying ahead in public relations requires continuous ...