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If you're trying to transition to a natural makeup routine (hi, clean beauty convert over here), I highly recommend starting with a natural foundation. Here's my thought process: Foundation covers ...

Clean beauty isn’t a trend anymore — it’s a movement toward products that feel good, look good, and support long-term skin health. As we’ve become more aware of what goes on our skin, clean brands ...

Tara Foley, founder and CEO of clean beauty mecca, Follain, sees this all the time. “Women generally don’t switch up their daily makeup essentials as frequently as they do their skincare,” she says.

Every item on this page was chosen by a Town & Country editor. We may earn commission on some of the items you choose to buy. Clean beauty is a trend that needs no introduction, but we suspect (and ...

We all know it (and want it), that ‘I’ve just got out of bed and look like this’ type of vibe. And aren’t we are lucky things as makeup artist Lina Mourey shows us, step-by-step how to create this ...

You may be looking for a healthy alternative to conventional makeup, an alternative that uses organic ingredients, but you may ask yourself, why is organic makeup better? Organic is a common term ...