People inspired by social media to make homemade slime for fun -- and in some cases, profit -- are helping the bottom line of Newell Brands (NWL), the parent of Elmer’s Glue. That’s because the ...

The well-stocked back-to-school section in most stores means one thing to most kids: The Elmer's glue shortage is officially over! In 2016, school glue became a hot commodity when the "slime" craze ...

Save this article to read it later. Back in 2017, when the slime phenomenon was still in its infancy, we talked to then-15-year-old slimefluencer Alyssa J. (a.k.a. @craftyslimecreator) to get the ...

Angela Nelson is a Pulitzer Prize-winning digital editor and storyteller who covered a variety of general interest stories on MNN (now part of Treehugger) from 2014-2019. If your local stores have ...

Newell Brands, the parent of Elmer’s Glue, said Tuesday it is currently upping production of the iconic school glue to keep up with a massive surge in sales that the company attributes to the ...

1) Mix two parts water to one part clear Elmer’s glue. 2) Place approximately ½ cup of this mixture into your baggie or mixing container. 3) Add a small squirt of liquid starch (approximately 1-2 ...

If you need glue, good luck finding it! A school kid craft craze called “Slime” has caused a shortage of Elmer’s Glue at many stores nationwide, including some in San Diego. “Slime” is a fun, droopy, ...

On its earnings call at the end of April, Newell Brands, which owns the 70-year-old Elmer's Glue business, reported historically positive numbers for the first quarter of 2024. It was Elmer’s first ...