Makeup trends in 2026 are defined by a shift away from perfected finishes and toward makeup that looks intentional, wearable, ...

Besides redefining new mom fashion, Hailey Bieber is maintaining her routine skincare and tidy makeup look with freckles. She even shared her simple and “quick” foundation hack in a recent “Get Ready ...

Move over, slicked-back buns. TikTok's beauty trends are getting bolder and more expressive. Discover the 10 aesthetics, from 'latte makeup' to 'mob wife,' that are taking over ...

What is ‘clean’ anyway?

The clean girl aesthetic has taken over social media and red carpets, with celebrities and influencers showcasing their natural, makeup-free glows. This minimalist beauty trend promises effortless ...

Besides redefining new mom fashion, Hailey Bieber is maintaining her routine skincare and tidy makeup look with freckles. She even shared her simple and “quick” foundation hack in a recent “Get Ready ...

Remember when slicked-back buns, glass-like skin and barely-there makeup were everywhere? The clean girl aesthetic—though not without controversy—had its moment. But lately, a new look has taken over ...

Emerging on TikTok in the early 2020s, the clean girl aesthetic, at its core, is all about effortlessly presenting your best self. It’s about living your most productive, put-together, self-aware life ...

The clean girl has become ubiquitous throughout celebrity culture, magazines, and social media. Her brand prescribes a lifestyle, an idealised minimalism.

The "clean girl" aesthetic, long the defining look of social media's minimalists and wellness aspirants, is being eclipsed by a new wave of chaotic chic. The rise of the "messy cool girl" signals a ...