Makeup brand YouthForia is facing criticism from beauty influencers for releasing a foundation shade they believe is too dark and unwearable, a shade the company’s CEO said led her to travel to “the ...

Add Yahoo as a preferred source to see more of our stories on Google. The “Beyond Wear Perfecting” Matte Foundation line has 24 shades as of now, which means that less than a quarter of the available ...

Makeup company Youthforia’s darkest new shade of foundation is being called “tar in a bottle” by critics. The brand launched in 2021 and landed a “Shark Tank” investment from Mark Cuban last year, ...

A makeup company with products available at Ulta Beauty released a deep black foundation shade after Black beauty gurus said its initial shade range wasn’t inclusive to darker complexions. But now the ...

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Shade-matching isn’t always a walk in the park. With different undertones and varieties in complexion, it can be frustrating and time-consuming to sift through the thousands of brands and color ...

If you have spent some time on BeautyTok, i.e., the side of TikTok filled with makeup reviews, GRWMs, hacks, and tutorials, then you’ve probably stumbled upon TIRTIR. The South Korean makeup and skin ...

A makeup company with products available at Ulta Beauty released a deep black foundation shade after Black beauty gurus said its initial shade range wasn’t inclusive to darker complexions. But now the ...